Two new reports by independent market analyst Datamonitor show consumer desire to improve personal appearance is on the rise. Datamonitor expects spending on cosmetic surgery in Europe and the U.S. combined to top $28 billion by 2011. However, the fastest growing area of cosmetic surgery has been minimally invasive procedures, such as botox injections, which have soared during the past decade. While the added convenience and lower cost of minimally invasive procedures have contributed to thei...